For boutique inns & B&Bs

What does a 24/7 front desk actually cost a small inn?

Guests at an upscale inn expect hotel-grade responsiveness. The building has ten rooms. The arithmetic of continuous coverage is the reason those two facts cannot both be satisfied, and it is worth doing the arithmetic rather than feeling vaguely guilty about it.

Start with the hours, not the wages

A week has 168 hours. Covering a single desk position for all of them takes 168 staff-hours. At a conventional full-time week that is 4.2 positions before you have accounted for holidays, illness, or anybody taking two consecutive days off.

Run your own local wage numbers against 4.2 positions. Whatever they come to, compare that figure against the annual revenue of ten rooms and the answer arrives quickly. It is not close.

The round-the-clock desk is not a service level. It is a fixed cost that only amortises across a room count a small inn does not have.

Why this is a structural gap, not a management failure

A 300-room hotel spreads that same 4.2 positions across thirty times the rooms. The per-room cost of continuous coverage falls to something a rate card can absorb. At ten or twenty rooms it does not fall at all — the desk costs the same whether it serves ten guests or three hundred.

This is why the market looks the way it does. At one end, a vacation rental has no desk and sets expectations accordingly. At the other, a full-service hotel staffs one and prices it in. In between sit independent inns charging premium rates and promising attentive hospitality, structurally unable to buy the thing that would deliver it continuously.

The costs that do not appear in the staffing line

Most small inns close the gap with the innkeeper's own phone, and because that has no wage line attached it is easy to treat as free. It is not. It shows up as:

What small inns do instead

Three approaches, roughly in ascending order of how well they hold up:

  1. Published hours plus a mobile number. Honest, cheap, and it routes every question — trivial or serious — to one exhausted person.
  2. An answering service. Real coverage of the phone, no knowledge of your building. It either escalates to you anyway or gives the guest an answer that is worse than none.
  3. Separating the routine from the exceptional. Make the answers guests need most available in the room without a person, and keep one human route open for the things that genuinely need one. This is the only option that reduces the load rather than moving it.

The number worth measuring first

Before pricing any solution, spend one week logging every after-hours contact and marking each as needed a person or needed an answer. That ratio tells you what you are actually buying. If four in five contacts only needed an answer, you do not have a staffing problem. You have a distribution problem, and those are much cheaper to fix.

Common questions

How many employees does a 24/7 front desk require?

Covering one seat for all 168 hours in a week takes 4.2 full-time positions at a conventional 40-hour week, and that is before holidays, illness, or anyone taking two consecutive days off. The real number is higher.

Why can't a 10-room inn staff a front desk overnight?

Because the cost of continuous coverage is fixed regardless of room count. A 300-room hotel spreads the same 4.2 positions across thirty times the rooms; a ten-room inn carries the identical cost against a tenth of the revenue. It is arithmetic, not management.

Is an answering service a good substitute for night staff at an inn?

It covers the phone but knows nothing about your building, so it either escalates routine questions to you anyway or gives guests a worse answer than silence. It solves the ringing, not the knowing.

What does it really cost to answer guest questions on the innkeeper's own phone?

It has no wage line, which is why it looks free. The cost appears as staff turnover, degraded daytime service from people who were woken at night, and reviews that describe guests feeling left on their own rather than lodging an actual complaint.

What should a small inn measure before buying a solution?

Log a week of after-hours contacts and mark each one as needing a person or needing an answer. If most only needed an answer, the problem is distribution rather than staffing, and it is far cheaper to fix.

How we handle this

This is the problem HiyaGuest was built for, so take this section as interested rather than neutral.

We put a concierge in each guest room: a handmade panel that greets your guest by name from your bookings and answers what they ask out loud, in your words, from the guide you wrote once. The same concierge follows them out of the room on their own phone. It connects directly to ThinkReservations, and to Lodgify, OwnerRez and Hostaway, so the rooms and the names come across without anybody retyping them.

It does not touch a complaint, a rate change, or anything off the normal path. Those still reach you, which is the point. See HiyaGuest for inns.

Cover the hours you cannot staff.

Every room gets a 24/7 front desk without you staffing a 24/7 front desk.

See HiyaGuest for inns →